5 Mother's Day eCommerce Tips

Mother's Day is the third largest shopping holiday of the year in the United States. Here are some ways to take advantage of this $10 billion day!

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1. Send Reminders:

Use SMS and Email to send reminders to your customers.

Key to this play: People are busy, so do some of the work for them and feature gift ideas from your store.

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2. Offer a Gift Guide:

Put together a nicely designed gift guide to send to your existing customers.

Extra yardage: Leverage this gift guide as an effective lead magnet to drive new customers to your store, who you can market to anytime after.

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3. Offer Bundles:

Group your best Mother's Day gift ideas into bundles to attract customer who want to buy mom more than one thing.

Extra yardage: Increases average order value.

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4. Launch a Sitewide Sale:

Combine exclusive Mother's Day offers with a sitewide sale on non-mom related items.

Extra yardage: Drives additional sales and another great way to increase average order value.

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5. Sell Gift Cards:

Let the moms choose by offering gift cards for your customers to buy and give as a gift.

Extra yardage: When moms buy from your store, you will secure them as a customer in addition to the gift buyer.