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Once you have a great eCommerce website, you have to start driving great traffic. They call me "The eCommerce Quarterback" because I'll lead your business to victory through smart, targeted marketing.
Search engine optimization (SEO) is the practice of making your website show up as high as possible on Google. When you are looking to solve a problem, the first place you go is most likely Google - so it makes sense that one of the best ways to market your eCommerce website in Toronto is SEO. Our eCommerce SEO marketing includes on-site optimization like speed improvements, increasing keyword density, blog writing, building out new pillar pages to target low-competition keywords, and our off-site SEO includes backlinking, guest posting on high-DA websites, and more.
The majority of purchases nowadays begin with an online search - it's a no brainer to put your products right in front of people who need your products. Google shopping ads let you to promote your products with an image, title, price, store name, description, and more - right under the search bar. Make potential customers trust your brand and products with ratings, promotions, and more through Google shopping ads. Google’s powerful search engine and targeting components allow for your ads to reach a highly target demographic of people already searching for products like yours.
If you have a well optimized website, you need to drive targeted traffic in order to skyrocket your revenue. Our digital advertising services will get your products seen by everyone in your target market through highly targeted search ads, display ads, social ads, and retargeting. If you're looking to get your products seen by people who need them as quickly as possible, you're in the right place.
When it comes to public relations and brand awareness, there is no better method than social media marketing. While social media marketing is not a marketing tactic intended to drive fast purchases, it's a crucial part of your full-circle marketing strategy as it enables you to connect with your customers and spread awareness of your brand on a highly personal level. Our social media marketing services include a long-term strategy, post ideation, graphic design/video editing, posting accross all channels, and engaging with potential customers.
Want to be seen as the all-knowing entity in your industry, while also boosting your search rankings and brand awareness? Content marketing is the practice of providing users with well-curated content that educates them in the field that you are an expert in. Most people only buy from brands they already know about and trust, so creating expert content and sharing it for free is the best way to instill trust into your potential customers. Content marketing includes blog post writing, video creation, infographic creation, and distribution of content accross every possible medium.
Besides Google, the main way people decide who they should be buying from is recommendations from people they know. While every happy customer is essentially a brand ambassador, the only way to create the social spark that will really kick-off your company is through influencers. Our influencer marketing/PR services include creating a monetization strategy, researching the perfect influencers, reaching out to them, and striking a deal for your brand.
While some people may see email marketing as a thing of the past, a well-planned campaign targeting past buyers can increase the lifetime value of each customer by over 50% - with just one email! This makes it one of the most cost effective ways of driving revenue to your eCommerce store. On top of that, you can send out cold emails to a targeted list to drive customers you have never had before. That being said, there are a lot of subtle nuances with cold email campaigns that can lead to a big hit to your business, so it is best to hire an expert to do these campaigns.
Affiliate marketing is the practice of opening up your marketing to anyone who believes they can drive revenue to your store, and then giving them a commission. A well executed affiliate marketing strategy can take your business from a small-scale store, to an eCommerce giant. We will come up with a full strategy for you, set up the infrastructure to make it possible, and manage the campaign to ensure continuous improvement.
I am an award-winning entrepreneur and have been building eCommerce business my entire career, spanning almost 20 years.
I have helped brands leverage their online sales to nearly $100 million acquistions. Just recently, I launched and eCommerce website and marketing program that churned out $3M in sales in its first two months.
I concentrate on helping companies build their online businesses by designing customer journeys, backed with smart technology and marketing programs. I help you drive large volumes of ready-to-buy traffic while providing you with ready-to-sell, conversion and customer optimized eCommerce destinations.
ABOUT MECLIENTS
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TESTIMONIALS
"Jon was able to bring re-invent our eCommerce business. He was able to bring forward some pretty unique shipping rules we have in place. I would recommend Jon to anyone looking for help with their eCommerce business."
"We've been working with Jon and his team for 6 months now. We started with a smaller scope of work which has been growing and growing. Now they manage everything marketing, from website to email, SEO, and conversion optimization to ad placements. They have truly become an extension of our team. Jon has also been such an important sounding board, never shy to share his experience and perspective, always having our interests at heart and really looking to what will drive the best results. Working with him has been the perfect combination between strategy and implementation, exactly what any team would look for out of a top-notch QB!"
"Jon was critical in our launch and has been with us every step of the way since. He has been instrumental in our success and I recommend Jon to anyone looking to start their eCommerce business or increase their sales for their existing business."
"We were struggling to find ways to increase our online sales when we began working with Jon. He helped us chart our course toward our success and we have been going strong ever since."
"Jon is friendly and easy to work with. He understood my needs both in terms of eCommerce website design and social media, and he got me the results he promised and more."
"It's one thing to be an expert then pass you off to an account manager and another to be the expert AND HANDS ON IN EVERY PROJECT to drive real value and results. His tell the truth attitude towards your business whether you like it or not is crucial to success, and If something doesn't work for your business he won't do it not recommend it. Period!"
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