The Huddle - Episode 2:

You are running Facebook ads and it's going pretty well. Now it's time to scale up, but it's not as easy as it looks. Here are 5 tips to perfectly scale your Facebook Ad campaigns!

‍

‍

1. Be Quick and Nimble:

Set clear CPA and RoAS goals and quickly turn off underperformers.

Key to this play: Take advantage of automation and set rules such as pausing and replacing ads that are costing more than your bid caps.

‍

2. Scale Vertically and Horizontally:

Along with increasing your daily spend as returns warrant, spread out your spend by splitting your audiences.

Example: Spreading your spend out over audiences split by age and gender.

‍

3. Avoid Scaling Too Aggressively:

Scaling to much too fast has shown to significantly increase your CPAs.

Key to this play: Add spend to high performers a little at a time and continue to monitor ad costs and overall performance.

‍

4. Avoid Over-Targeting:

It can be next to impossible to scale when audiences are tiny due to hyper-targeting.

Key to this play: Keep an eye on the audience size as you set your audience, making sure the audience is scalable over time.

‍

5. Include Larger Look-A-Likes:

When scaling, go beyond the 1% look-a-like audience and source a broader base.

Key to this play: Keep your 1% look-a-like audience on intact and on it's own, and test the braoder groups.